I’m a cultural strategist, art advisor and editor and I’m very passionate about art and culture from the Arab world, Iran and Turkey. It is something that I will always champion.

 
 
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I develop cultural strategies and support brands and organisations to embrace art and culture within their frameworks. This way, brands stand out.

 

I see the many intersections between the worlds of art and luxury. Both forms of creation influence one another and present enduring experiences.

 
 
 

I believe in safeguarding and defending the wealth that is art and culture from the Arab world, Iran and Turkey. Those stories are worth talking about and continue to provide me with a great
many answers.

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I love a good story. Hearing it, reading it, telling it and sharing it.

 
 
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I love the written word because it is an act of remembrance and a form of recording. Those are some of the reasons why I write and produce books.