I am based in Dubai, where I established my namesake consultancy in 2018, focusing on art advisory, cultural strategy and publishing. Today, my clients include PepsiCo, the UAE Ministry of Culture and Youth, the Easa Saleh Al Gurg Group, Bulgari, and Pink Tank. I also act as an external advisor to Bain, Pelham Communications, Edelman as well as Riyadh’s Misk Art Institute. I am author of Assouline’s Sheikh Zayed: An Eternal Legacy (2021), a seminal book on the late ruler of the Emirates, Sheikh Zayed bin Sultan Al Nahyan; as well as Dubai Wonder (2021), part of the House’s iconic travel series. I am also author of The National’s monthly series, Remembering the Artist, an intimate portrayal of the lives of pioneering modernists from the region based on exclusive interviews with their relatives, friends or students. I am proud to say that I am recognised as one of the Arab world’s leading cultural commentators.

From 2016–2018, I was Director of Art Dubai, the Arab world, Iran, Turkey and South Asia’s foremost international art fair. During my time there, the fair enjoyed its largest and most globally diverse editions to date and presented a robust non-profit programme. Preceding this, I wrote about art from the Arab world, Iran and Turkey for titles including The New York Times, CNN Online, The Art Newspaper, Artforum, Artsy, Artnet, Wallpaper* and The National, among others, as well as for artist monographs and exhibition catalogues.

Prior to this, I was Editor of Canvas, the premier magazine for visual art from the Arab world, Iran and Turkey, where I worked from 2007–2015, overseeing the production of the title’s affiliate newspapers, catalogues and luxury art books for clients such as Bulgari, Van Cleef & Arpels and Christie’s. Projects included Contemporary Kingdom: The Saudi Art Scene Now (2014), Art, My Passion: The Collection of Their Highnesses Sheikh Mohammed Bin Zayed Al Nahyan and Sheikha Salama Bint Hamdan Al-Nahyan (2008) and the Emaar International Art Symposium (2007). Over the years, I have served as a panellist and moderator for entities such as Arab Luxury World (2019), Dubai Culture and Arts Authority (2018), Global Art Forum (2017), the Art Business Conference (2017), Alserkal Avenue (2015), 21,39 Jeddah Arts (2014) and Art Basel (2009) as well as several UAE art galleries.

In 2017, I was nominated among the 100 Most Powerful Arab Businesswomen in Forbes and in 2018, ranked among the 50 Most Influential Women in the Arab World in Arabian Business. I have been based in the UAE for four decades and am also an advisory board member of my alma mater, the American University in Dubai, from which I graduated with a Bachelor’s degree in Business Administration in 2001.